The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

Mark Donnigan: It's going fantastic, Ben. I am so satisfied to be right here on your show.Specifically offered the relevance as well as the urgency of the topic we're going to be taking on over the training course of this conversation too, which is one that I think is truly under-discussed. One that might if not raise some eyebrows, however may obt… Read More

Mark Donnigan: It's going terrific, Ben. I am so happy to be here on your show.Ben: Absolutely. We enjoy to have you on the show. Especially offered the significance and the seriousness of the subject we're going to be dealing with throughout this discussion also, which is one that I believe is actually under-discussed. One that might if not increa… Read More